Ashley takes an activist role

infidelity AM

In principle , most everyone is opposed to infidelity, be it offline or online. In practice nearly half of people commit In Real Life infidelity, and it is incalculable how many people commit cyber infidelity.  So we know that privately people are freely making choices about fidelity and commitment and monogamy. The idea of your government dictating with whom you share your genitals and cyber secrets, I am sure you agree, is unacceptable. This remains the situation in many countries. And this was the status quo of South Korea until 25th February.

I ask you to set aside your principles  on infidelity (which as stated above are inconsistent with your behaviour) and focus merely on your rights to freedom as a citizen of your own country. Ashley is a business, the largest online dating site for married /attached people. and indeed, like all businesses, they seek opportunities. South Korea shut them down and instead of just walking away, they decided to fight the antiquated laws of South Korea, which removed the rights of citizens to privacy , specifically the right to infidelity. Sounds pretty crazy , right.

No one enjoys the consequences of infidelity so why fight for the rights thereof, you may wonder. People make the choice to join a dating site, married or unmarried, and people choose freely to engage in infidelity. However their right to this choice should not be removed and punishment should not come from the Government but from an internal consequence that each person feels afflicts their own sense of integrity.

Personally I feel proud of Ashley that they joined the ranks of activism and fought for the the right of South Koreans to  make personal choices about infidelity. We know having  a Big Daddy approach never gets people to change behaviour. Along with these freedoms, comes responsibilities based on education. Hence watch out for my book CYBER INFIDELITY; THE NEW SEDUCTION, to be launched in June 2015, which will educate citizens of the world about cyber infidelity and in turn will get people to further understand their online behaviour.

Read more about  Ashley Madison’s campaign right here. Congratulates South Korea on, Repeal of Outdated Adultery Laws

Leading Married Dating Site Looks at Re-Entry Into Previously Off-Limits Market

The Government of South Korea abolished an outdated and antiquated law banning adultery in the country, bringing the country into the 21st century. This follows previous failed attempts, most recently in 2008, to repeal the unconstitutional ban. More directly, the passing of this new regulation follows closely efforts in 2014 by leading online married dating website to launch in the country, which proved an appetite for adulterous behavior was and is alive and well in South Korea.

Based on the principles of’s international lawsuit brought forth against the government of South Korea, stemming from its closure of the site shortly after launch, today’s important decision was made – effectively opening the door for the company’s re-entry into the Korean market.

“Without question, we are very happy to see that our efforts to bring change to South Korea have directly helped to modernize the country’s laws,” says Noel Biderman, Founder and CEO of “It’s no surprise that the Government’s emphasis in this ruling was on the importance of freedom and secrecy for its people, two pillars of the offering that has brought to nearly 50 countries and 32 million members worldwide. This is a huge and overdue win for the people of South Korea, and a change we are happy we could influence.”

Following a hugely successful launch in April, 2014, which saw pent-up-demand in the market drive fast growth, the same government which today decriminalized adultery stepped in to shut down the site. The banning of the site resulted in a lawsuit launched by in August, which remains in front of the courts today. The site, which boasts more than 32 million members in 46 countries worldwide, anticipates that this change in regulation will clear the way for the company to re-launch in the South Korean market in the near future.

“Our 2014 launch clearly showed demand for a service like ours in the South Korean market, with more than 50,500 new members joining in less than two weeks of operation,” says Biderman. “We’ve always felt the legacy of our business will be one that reflects the free will of people worldwide. With more than 100,000 members in South Korea – where we are banned – we’ve proven with unquestionable data the desire for these types of interactions, which without question has helped the voices of reason succeed where previous attempts to impact this outdated law failed. We’ve given a voice to the desires of the South Korean people that has in turn changed the regulatory landscape and allowed for their improved free will.”

About Ashley Madison was created in Canada on February 13th, 2002. Founder Noel Biderman, known in the international press as the “King of Infidelity”, developed a new social network concept that is the second fastest growing in the world after Facebook. Currently, the site has more than 32 million users in 46 countries including more than 282,000 in South Africa.

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